March 8 is International Women’s Day, a time to celebrate the achievements of women and girls. Colorado is fortunate to have incredible women leaders in politics, business and cultural change, including the fearless females behind Wild Ones Threads.

Wild Ones Threads offers a variety of apparel and stickers. All of the designs are meant to inspire kids, and their grown ups, with the mantra “Be You. Stay True. Own Your Wild.”

Caitlin Mock Wilson, a mother of two young children and a Clyfford Still Museum (CSM) member, often went to museums with her parents as a young child. When she had her own children, she said it “felt natural” that she would also bring them to museums. However, the first time she invited her friends to CSM with their young children, they responded, “Wait, what? We’re going to take all of our loud toddlers to a modern art museum?” Caitlin’s response was powerful and concise: “You know, they have a right to be there, too.”

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When you opened the doors to your small business, you may have hoped that word of mouth would be enough to bring in customers. But it turns out getting the word out generally requires more than just word of mouth.